＜"Heartland Solution" for Businesses＞
22,000 people worldwide contributing content in 14 languages…
1. Research & Planning
1) Research about regional tourism resources
2) Planning tourist routes
We can conduct surveys using consumers in over 40 different countries*1 and can arrange Japan-related workshops with local consumers in 18 countries*2.
In accordance with the distance traveled by foreign guests and the theme of the journey, a wide area sightseeing plan crossing the municipality was formulated. In addition, it is also possible to suggest sightseeing route by extracting local attraction by tour tour.
*1 Argentina, Australia, Bahrain, Brazil, Canada, China, Egypt, Fiji, France, Hong Kong, India, Indonesia, Ireland, Israel, Japan, South Korea, Kuwait, Macau, Malaysia, Mexico, Netherlands, New Zealand, Oman, Pakistan, Philippines, Qatar, Russia, Saudi Arabia, Singapore, South Africa, Spain, Sri Lanka, Switzerland, Taiwan, Thailand, Turkey, UAE, UK, USA, Vietnam
*2 Australia, Canada, China, France, Hong Kong, India, Indonesia, South Korea, Malaysia, New Zealand, Philippines, Saudi Arabia, Singapore, Taiwan, Thailand, UK, USA, Vietnam
2. Development and improvement of existing UI/UX systems, for better utilization by foreigner guests
1) Consulting, ideation, project management, and creation of improvement services for regional promotion sites and reservation systems
2) Task extraction, new development, maintenance, operation, updating, SEO measures, etc.
3) Translation *Including guidebooks, menus, printed materials such as POP
→Distill key needs by analyzing foreign tourist behaviors and feedback. Produce full-scope solutions, ranging from content planning to site navigation, payments, translation, marketing coverage, etc. Back office and outsourcing support to help destinations get their daily operations running.
3. Overseas Marketing and Networking (Calling and attracting foreign buyers)
1) Accessing our international network for advertising
2) Multilingual SNS management and operations
3) PR (Planning and operations using our: overseas celebrity network, alpha bloggers network, overseas PR companies network)
4) Sales activity to travel agents
→Operate advertisements according to keywords and behavioral characteristics unique to native guests. Also, advertisement is operated for each language of the target country, SNS by media attribute. SNS according to target countries and attributes, SNS operation in national languages as well. Furthermore, it is possible to plan information utilizing relations with domestic and overseas media and bloggers to disseminate information. We also support approaches to leading agents and organizations in targeted areas.
4. Training and dispatch of tour guides
1) Training local tour guides to think and interact from a foreigners perspective (friendlier, more communicative, more flexible and accommodating)
2) Dispatching bilingual guides
→With the cooperation of Japan Travel travel agency, we are permitted to sell and conduct tours. By conducting tours, we can introduce foreign guests to local suppliers, as well as more conventional dispatch of tour guides, tour guide and bilingual travel personnel recruitment, etc.
5. Inbound tourism seminars, other awareness activities.
→We provide human resources training in such areas as global standard manners and etiquette, hospitality skills, cultural gap bridging, language training, etc. Our aim is to help our business clients become self-sufficient in providing their inbound tourism services. Our knowledge base ranges from the status of inbound tourism in Japan, interest in Japanese tourism globally, tourism needs of Asian countries, tourism sectoral performance of Japan compared to other countries, examples of successful developmental efforts in Japan, advice on methods and processes, etc.
6. Produce regional goods/foods specialties for overseas markets
1) Product planning
2) Business matching
3) Support for sales channel development
→We offer various services to help food and goods companies develop products with a foreign point of view in mind – for example, we can supply foreigner planners and designers. We cover the full scope of production of special regional products, from product planning and design, to sales channel development and after-sales support.